Jaya –born and raised in Wembley –North London is determined to achieve big things. The daughter of a Hindu priest she combines an endearing personality –articulate, determined and charming- with songs that combine elctropop with R&B to create a hugely appealing pop package. “Confident, creative,empowering, a tad bit crazy and larger than life” is how she describes herself and she’s not wrong.
“I want to break the perception that all Asian women can do is be house wives. Whilst that’s an important role there are so many of us that have dreams ambitions and are out there achieving things. Being an Indian pop singer I am aware that it makes me pretty unique, I just hope I can be a positive role model to females, especially Asian females and let them know not to be afraid to dream, because I’m chasing mine”
Jaya made a cracking start to 2010 off the back of a national tour with N-Dubz, Tinie Tempah, Mz Bratt and Esmee Denters, as well as supporting Peter Andre on tour, a show stopping performance at the Asian Music Awards and her debut single DJ Do It Again.
DJ Do It Again was a profile building record for Jaya and it did what it set out to do. Peaking at number 2 on the MTV Dance charts, number 8 on the Music Week Club Charts and number 3 on the first ever BBC Asian Music Charts.
Although still seen attending the odd celebrity red carpet events and her memorable performances on the BBC Introducing stages at festivals last summer, for the main part Jaya was pretty quiet.
She roared back to life in February 2011 with new music, and a more focused approach to her sound. “2010 was a learning experience for me, we released a record and me and my management team felt like we wanted to spend time behind the scenes getting the sound and the direction of the project right before moving forward but now I’m back and I’m happier with everything creatively.”
In March2011 Jaya released street single ‘Outta Control’ a bass heavy slice of urban pop, co-written with Anthony Marshall (Craig David, K-Ci & Jojo) which chronicles Jaya falling for a guy in a way that leaves her feeling completely out of control of her emotions and doing things that are out of character. It also showcased a slightly darker side of Jaya not previously seen with the video viral focusing on the dark side of Jayas thoughts, acted out through Krump dancing. The track also featured Jojo Simmons (Runs House) as well as mixes featuring True Tiger, Marvell and Tinchy Stryder’s Ruff Squad.
Drawing influences from the bubblegum pop of her favorite childhood band The Spice Girls through to the divadom of Beyonce, Jaya’s material represents her love for music. On all of her music Jaya’s own voice is unmistakable, clear and charismatic, ringing above the pounding beats with confidence.
It’s why she has attracted so many big names on board to work on her project. She has already collaborated with Parker & James (Chipmunk, Jessie J), Yogi (Wretch 32), Anthony Marshall (Craig David, K-Ci & Jojo), The Thundercatz (Professor Green), Efexx (Esmee Denters, Aggro Santos), Mark Hill (Craig David, Artful Dodger) Leah Haywood & Dan Parker (Britney Spears, Miley Cyrus), Hawkeye (Raghav & Kardinal Offishal), 2Dark (Amerie, Ironik) and is slated to go in and record with Michael Woods (Example), TMS (Tinchy Stryder, Dappy) and Naughty Boy (Leona Lewis).